Glosario de Gestión de Reseñas

Actionable business recommendations generated by artificial intelligence analyzing customer review data.

An advanced form of sentiment analysis that identifies sentiment toward specific aspects or features mentioned in reviews.

The mean star rating calculated from all reviews a business has received.

The process of tracking mentions of your brand across the internet including review sites, social media, and news.

The overall emotional tone and attitude expressed by customers about a brand in their reviews and online mentions.

A software review and comparison platform helping businesses find the right software solutions.

The percentage of customers who stop using a business products or services during a given time period.

The process of listing your business information on online directories and platforms to improve local SEO.

The percentage of people who click on a link or call-to-action after viewing it.

The percentage of visitors who complete a desired action such as making a purchase or leaving a review.

The strategic process of handling a sudden threat to a business reputation caused by negative reviews or viral complaints.

A marketing strategy that focuses on turning satisfied customers into brand advocates who actively promote your business.

A metric that measures how much effort a customer had to expend to get an issue resolved or a request fulfilled.

The overall perception a customer has of a business based on all interactions throughout the customer journey.

Information provided by customers about their experience with a business, product, or service.

A systematic process for collecting, analyzing, and acting on customer feedback to improve products and services.

The complete experience a customer has with a business from initial awareness through purchase and post-purchase engagement.

The total revenue a business can expect from a single customer account throughout their relationship.

The tendency of customers to repeatedly choose a specific business over competitors due to positive experiences.

The ability of a business to keep its existing customers over time rather than losing them to competitors.

A metric that measures how satisfied customers are with a specific interaction, product, or service.

The practice of dividing customers into groups based on shared characteristics for targeted marketing.

The overall digital reputation of a business or individual based on online content, reviews, and social media presence.

Customer recommendations and reviews posted on a business Facebook Page.

Fraudulent reviews that are not based on genuine customer experiences, either artificially positive or negative.

Reviews collected and displayed on a business own website rather than on third-party platforms.

A peer-to-peer review platform for business software and SaaS products.

Reviews that are associated with specific geographic locations, improving local search relevance.

A free tool from Google that allows businesses to manage their online presence across Google Search and Maps.

Google mapping service that displays local businesses with their reviews, ratings, and location information.

Customer reviews posted on a business Google Business Profile visible in Google Search and Maps.

A lightweight data format used to implement structured data markup on web pages for search engine optimization.

A product review app for Shopify stores that helps collect and display customer reviews.

Structured data markup specifically designed for local businesses to help search engines understand business information.

An online platform that lists local businesses with their contact information, reviews, and services.

The group of three local business listings that appear at the top of Google search results for local queries.

Search engine optimization strategies focused on improving visibility for local business searches.

Another name for the Google Local Pack, the map and three business listings shown in local search results.

The practice of managing online reviews and reputation across multiple business locations from a centralized system.

The uniformity of a business Name, Address, and Phone number across all online directories and platforms.

A branch of artificial intelligence that enables computers to understand, interpret, and generate human language.

A customer loyalty metric that measures the likelihood of customers recommending a business to others on a 0-10 scale.

An open authorization protocol that allows third-party applications to access user data on review platforms without sharing passwords.

An approach that provides customers with a unified experience across all channels and touchpoints.

The practice of monitoring, influencing, and improving how a business is perceived online.

A written evaluation or assessment of a business, product, or service published on the internet by a customer or user.

The percentage of email recipients who open a review request email.

Using historical data and machine learning to predict future outcomes like customer satisfaction trends.

A marketing strategy that encourages existing customers to refer new customers through incentives or programs.

The process of rebuilding a damaged online reputation through strategic actions and improved customer experiences.

A numerical score that quantifies a business overall online reputation based on multiple factors.

The percentage of reviews that receive a response from the business.

A programming interface that allows software to interact with review platforms to read, write, or manage reviews programmatically.

The process of collecting and combining reviews from multiple platforms into a single unified view.

The process of analyzing review data to extract insights about customer satisfaction, trends, and business performance.

The use of technology to automate the process of collecting, monitoring, and responding to customer reviews.

A visual element displaying a business review rating that can be embedded on websites and marketing materials.

The systematic process of soliciting and gathering customer reviews through various channels and methods.

The percentage of review requests that result in a published customer review.

Best practices and guidelines for businesses when soliciting, responding to, and managing customer reviews.

The process customers go through from receiving a review request to publishing a review.

The practice of screening customers before directing them to leave a public review, sending only satisfied customers to review platforms.

Strategies and tactics used to proactively generate new customer reviews for a business.

Software platforms designed to help businesses collect, monitor, respond to, and analyze customer reviews.

The practice of leveraging customer reviews as a core component of marketing strategy.

The ongoing process of tracking new reviews across all platforms where your business is listed.

A website or application where customers can leave reviews and ratings for businesses, products, or services.

A message sent to a customer asking them to leave a review about their experience with a business.

A reply from a business owner or manager to a customer review on a public platform.

Structured data markup (JSON-LD or microdata) that helps search engines understand and display review information in search results.

A composite score representing overall business performance based on review data and ratings.

The various attributes of reviews that search engines use as ranking factors including quantity, velocity, diversity, and ratings.

Using AI to create concise summaries of large volumes of customer reviews highlighting key themes and sentiments.

The process of distributing reviews collected on one platform to multiple other platforms and channels.

The rate at which new reviews are received over a specific period of time.

The total number of reviews a business has accumulated across all platforms.

An embeddable component that displays customer reviews on a website.

Enhanced search results that display additional information like star ratings, review counts, and prices.

The use of natural language processing to identify and extract subjective information from text, determining whether content is positive, negative, or neutral.

A numerical value that quantifies the emotional tone of text, indicating whether content is positive, negative, or neutral.

The psychological phenomenon where people follow the actions and opinions of others to make decisions.

A numerical score, typically from 1 to 5 stars, that represents overall customer satisfaction with a business or product.

Organized data formats that help search engines understand webpage content, including review and rating information.

A positive statement from a customer endorsing a business, product, or service, often displayed on websites and marketing materials.

The process of extracting meaningful information and patterns from large volumes of unstructured text data like reviews.

Reviews hosted on independent platforms like Google, Trustpilot, or Yelp that the business does not control.

An AI technique that automatically identifies themes and topics discussed across a collection of reviews.

The world largest travel review platform covering hotels, restaurants, attractions, and travel experiences.

Elements on a website or listing that build credibility and encourage customer trust.

A leading online review platform that hosts consumer reviews of businesses worldwide.

Content created by customers including reviews, photos, videos, and social media posts about a business.

A review confirmed to be from a genuine customer who actually purchased or used the product or service.

An automated message sent from one application to another when a specific event occurs, such as receiving a new review.

The organic sharing of information and recommendations about a business from person to person.

A popular review platform primarily focused on local businesses including restaurants, retail, and services.

An e-commerce marketing platform that specializes in customer reviews, visual marketing, and loyalty programs.