Customer Effort Score
metrics
Definición
A metric that measures how much effort a customer had to expend to get an issue resolved or a request fulfilled.
CES asks customers to rate how easy it was to interact with your business. Lower effort correlates strongly with customer loyalty and repeat purchases.
Términos Relacionados
Explore conceptos y terminología relacionados.
Customer Experience
The overall perception a customer has of a business based on all interactions throughout the customer journey.
Customer Satisfaction ScoreA metric that measures how satisfied customers are with a specific interaction, product, or service.
Net Promoter ScoreA customer loyalty metric that measures the likelihood of customers recommending a business to others on a 0-10 scale.
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