Customer Journey

general

Definición

The complete experience a customer has with a business from initial awareness through purchase and post-purchase engagement.

Reviews play a role at multiple stages of the customer journey: they influence awareness, consideration, and purchase decisions, and post-purchase reviews close the loop.

Términos Relacionados

Explore conceptos y terminología relacionados.

Customer Experience

The overall perception a customer has of a business based on all interactions throughout the customer journey.

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Customer Journey - Glosario de Gestión de Reseñas | Otiview | Otiview