Word of Mouth
reputation
Definition
The organic sharing of information and recommendations about a business from person to person.
Digital word-of-mouth through online reviews and social media has amplified the reach and impact of customer recommendations. It remains one of the most trusted forms of marketing.
Related Terms
Explore related concepts and terminology.
Customer Advocacy
A marketing strategy that focuses on turning satisfied customers into brand advocates who actively promote your business.
Referral MarketingA marketing strategy that encourages existing customers to refer new customers through incentives or programs.
Social ProofThe psychological phenomenon where people follow the actions and opinions of others to make decisions.
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