Social Proof
reputation
Definition
The psychological phenomenon where people follow the actions and opinions of others to make decisions.
In business, social proof manifests as customer reviews, testimonials, case studies, and user counts. Displaying social proof elements can increase conversion rates by 15-30%.
Related Terms
Explore related concepts and terminology.
Review Volume
The total number of reviews a business has accumulated across all platforms.
TestimonialA positive statement from a customer endorsing a business, product, or service, often displayed on websites and marketing materials.
Trust SignalsElements on a website or listing that build credibility and encourage customer trust.
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