Referral Marketing

marketing

Definition

A marketing strategy that encourages existing customers to refer new customers through incentives or programs.

Referral marketing combines with review management when happy customers who leave positive reviews are also encouraged to refer friends and family.

Related Terms

Explore related concepts and terminology.

Customer Advocacy

A marketing strategy that focuses on turning satisfied customers into brand advocates who actively promote your business.

Word of Mouth

The organic sharing of information and recommendations about a business from person to person.

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