Customer Advocacy
marketing
Definition
A marketing strategy that focuses on turning satisfied customers into brand advocates who actively promote your business.
Customer advocates voluntarily recommend your business through reviews, social media, and word-of-mouth. Building advocacy requires consistently excellent experiences and engagement.
Related Terms
Explore related concepts and terminology.
Referral Marketing
A marketing strategy that encourages existing customers to refer new customers through incentives or programs.
Social ProofThe psychological phenomenon where people follow the actions and opinions of others to make decisions.
Word of MouthThe organic sharing of information and recommendations about a business from person to person.
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