Review Funnel
marketing
Definition
The process customers go through from receiving a review request to publishing a review.
Optimizing each stage of the review funnel — request delivery, opening, clicking, and submission — maximizes the number of reviews you collect from each campaign.
Related Terms
Explore related concepts and terminology.
Review Collection
The systematic process of soliciting and gathering customer reviews through various channels and methods.
Review Conversion RateThe percentage of review requests that result in a published customer review.
Review RequestA message sent to a customer asking them to leave a review about their experience with a business.
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