Trust Signals
reputation
Definition
Elements on a website or listing that build credibility and encourage customer trust.
Trust signals include review badges, security certificates, industry certifications, testimonials, and partner logos. They reduce purchase anxiety and increase conversion rates.
Related Terms
Explore related concepts and terminology.
Review Badge
A visual element displaying a business review rating that can be embedded on websites and marketing materials.
Social ProofThe psychological phenomenon where people follow the actions and opinions of others to make decisions.
Verified ReviewA review confirmed to be from a genuine customer who actually purchased or used the product or service.
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