Customer Retention

general

Definition

The ability of a business to keep its existing customers over time rather than losing them to competitors.

Review management plays a key role in retention by identifying dissatisfied customers early and providing opportunities to resolve issues before they leave.

Related Terms

Explore related concepts and terminology.

Churn Rate

The percentage of customers who stop using a business products or services during a given time period.

Customer Loyalty

The tendency of customers to repeatedly choose a specific business over competitors due to positive experiences.

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Customer Retention - Review Management Glossary | Otiview | Otiview