Customer Loyalty

general

Definition

The tendency of customers to repeatedly choose a specific business over competitors due to positive experiences.

Customer loyalty is built through consistent positive experiences. Loyal customers leave more reviews, refer more friends, and have higher lifetime value.

Related Terms

Explore related concepts and terminology.

Customer Advocacy

A marketing strategy that focuses on turning satisfied customers into brand advocates who actively promote your business.

Net Promoter Score

A customer loyalty metric that measures the likelihood of customers recommending a business to others on a 0-10 scale.

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