Brand Monitoring

reputation

Definition

The process of tracking mentions of your brand across the internet including review sites, social media, and news.

Brand monitoring tools scan the web for mentions of your business name, products, or key personnel. This enables rapid response to negative mentions and helps identify trends.

Related Terms

Explore related concepts and terminology.

Brand Sentiment

The overall emotional tone and attitude expressed by customers about a brand in their reviews and online mentions.

Online Reputation Management

The practice of monitoring, influencing, and improving how a business is perceived online.

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Brand Monitoring - Review Management Glossary | Otiview | Otiview