Brand Sentiment
reputation
Definition
The overall emotional tone and attitude expressed by customers about a brand in their reviews and online mentions.
Brand sentiment analysis reveals whether customers feel positively, negatively, or neutrally about your brand. Tracking sentiment over time helps identify emerging issues before they become crises.
Related Terms
Explore related concepts and terminology.
E-Reputation
The overall digital reputation of a business or individual based on online content, reviews, and social media presence.
Sentiment AnalysisThe use of natural language processing to identify and extract subjective information from text, determining whether content is positive, negative, or neutral.
← Back to Glossary
Improve Your Online Reputation
Put these concepts into practice with Otiview's AI-powered review management platform.