Customer Journey

general

Définition

The complete experience a customer has with a business from initial awareness through purchase and post-purchase engagement.

Reviews play a role at multiple stages of the customer journey: they influence awareness, consideration, and purchase decisions, and post-purchase reviews close the loop.

Termes Associés

Explorez les concepts et la terminologie associés.

Customer Experience

The overall perception a customer has of a business based on all interactions throughout the customer journey.

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