User-Generated Content

marketing

Definition

Content created by customers including reviews, photos, videos, and social media posts about a business.

UGC is highly trusted by consumers. Customer reviews, photos, and videos can be repurposed across marketing channels for authentic, credible content.

Explore related concepts and terminology.

The psychological phenomenon where people follow the actions and opinions of others to make decisions.

A positive statement from a customer endorsing a business, product, or service, often displayed on websites and marketing materials.

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