Open Rate

metrics

Definition

The percentage of email recipients who open a review request email.

Email open rates for review requests typically range from 20-40%. Optimizing subject lines, sender names, and send times can significantly improve open rates.

Related Terms

Explore related concepts and terminology.

Click-Through Rate

The percentage of people who click on a link or call-to-action after viewing it.

Review Request

A message sent to a customer asking them to leave a review about their experience with a business.

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