Click-Through Rate

metrics

Definition

The percentage of people who click on a link or call-to-action after viewing it.

CTR is important for review request campaigns. Higher CTR means more customers are engaging with your review requests, leading to more reviews.

Explore related concepts and terminology.

The percentage of visitors who complete a desired action such as making a purchase or leaving a review.

The percentage of email recipients who open a review request email.

A message sent to a customer asking them to leave a review about their experience with a business.

Put these concepts into practice with Otiview's AI-powered review management platform.