Crisis Management

reputation

Definition

The strategic process of handling a sudden threat to a business reputation caused by negative reviews or viral complaints.

Reputation crises can escalate quickly in the digital age. A crisis management plan should include rapid response protocols, designated spokespersons, and pre-approved messaging templates.

Related Terms

Explore related concepts and terminology.

Online Reputation Management

The practice of monitoring, influencing, and improving how a business is perceived online.

Reputation Recovery

The process of rebuilding a damaged online reputation through strategic actions and improved customer experiences.

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