Word of Mouth
Définition
The organic sharing of information and recommendations about a business from person to person.
Digital word-of-mouth through online reviews and social media has amplified the reach and impact of customer recommendations. It remains one of the most trusted forms of marketing.
Termes Associés
Explorez les concepts et la terminologie associés.
A marketing strategy that focuses on turning satisfied customers into brand advocates who actively promote your business.
Referral MarketingA marketing strategy that encourages existing customers to refer new customers through incentives or programs.
Social ProofThe psychological phenomenon where people follow the actions and opinions of others to make decisions.
Améliorez Votre Réputation en Ligne
Mettez ces concepts en pratique avec la plateforme de gestion d'avis alimentée par l'IA d'Otiview.