User-Generated Content

marketing

定义

Content created by customers including reviews, photos, videos, and social media posts about a business.

UGC is highly trusted by consumers. Customer reviews, photos, and videos can be repurposed across marketing channels for authentic, credible content.

相关术语

探索相关概念和术语。

Social Proof

The psychological phenomenon where people follow the actions and opinions of others to make decisions.

Testimonial

A positive statement from a customer endorsing a business, product, or service, often displayed on websites and marketing materials.

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